For every CHARITY t-shirt that is purchased, NU Campaign donates $5 to a non-for-profit organization behind the cause.

For every STORY t-shirt that is purchased, NU donates 20% of profit to the 'Featured cause', as represented on the Home page.

NU causes are non-political and strive to UNITE people across the spectrum.

On the inside of every NU shirt, a unique message is printed directly opposite your HEART. This way, every time YOU wear your shirt, you feel inspired to carry it close to you and represent it out to the world!

Taken from the Israeli (Yiddish) slang word, “NU” which means, “C’mon” and begs a response, NU Campaign supports important Israeli and global causes & stories, through the sale of unique designer t-shirts.

We strongly believe that SMALL actions can have BIG outcomes and therefore by wearing a NU shirt and spreading its message, 'With Passion,' you can change the world!

Beyond selling t-shirts, the NU Campaign team educates and raises awareness about featured causes and stories through, presentations and seminars, social media campaigns and supporting student led initiatives on college campuses, schools and communities worldwide.