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Check out the latest feature cause- the Ethiopian National Project. The Ethiopian National Project (ENP) works tirelessly to enable full integration of the Ethiopian-Israeli community and prevent the formation of a black underclass in Israel. The Ethiopian-Israeli population, currently standing at 120,000, has the highest rate of poverty of any social group in Israel. A full 65% of the community’s children live below the poverty line. Their economic and social deprivation, combined with a crisis of cultural transition, has a hugely negative impact on every aspect of their lives.

NU founder and director David Kramer runs the Jerusalem Marathon 10km (challenged by fans of NU facebook page) on behalf of ENP. He came 50th out of 15,000 people (not bad for two weeks training) although irony was that first 10 places were filled by Ethiopian Israeli's..

Yep! It’s Birthright season! NU Campaign has met with over 1,000 Birthright participants in the last 2 weeks.  NU presentations are a combination of story telling, featured causes and multi--media that expose participants to a different narrative of Israel. They focus on the human energy and spirit of Israel, a country, which has over 26,000 non-profit organizations (more than any other country in the world per capita) in the fields of humanities, environment, charity, technology, culture, protection of animals and lots more!

What a privilege having the grandson of Eliezer Ben Yehuda (father of modern Hebrew language) in the NU store today! He loved our "Ben-Yehuda" T and shared many stories about his legendary grand-father. Elie travels the world speaking to communities about his late grandfather’s vision for the State of Israel. He told me how his grandfather saw a common language as a primary pillar for the establishemnt of a new Jewish State.