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NU produces the "Butterfly" t-shirt and presentation for the opening ceremony of the Building Future Leadership conference by Masa-Israel, in Jerusalem. The design is based on the following tale, with a message for the future:

"A little girl wanted to prove the wise old man in her village that she was smarter then him, so she took a butterfly in her hands and challenged the old man to tell her if it was a live or dead. The girl was thinking that if he said it was alive, she would crush it in her hands and show him the dead butterfly. If he said it was dead, she would open her hands and let it fly away. Both ways she had him fooled! The old man turned to her and said, "Little girl, the answer is in your hands!"

Check out this Lip-dub video produced by BFL participants in their NU shirts!

NU founder and director David Kramer presents NU Campaign to a distinguished group of business leaders, brought to Israel by the Jewish Federation of Washington DC. The meeting was arranged by the PresenTense Group and aimed to connect them to examples of social innovation in Israel.