We are everyday Israelis that want to do something about events surrounding us in Israel.
With so much media coverage focused on Israel, we want to connect people to the human stories behind the headlines. We also want to serve as an inspiration to get others involved, to take a stand and to make a difference!
Our aim is to raise awareness and funding for important causes in Israel, through the sale of our t-shirts. We believe that clothing can do more than outfitting, but can change the world. Behind every news story in Israel, is a real person’s story.
By using art and creativity through clothing, we hope to foster greater awareness and activism for Israel. Each story is told through stimulating graphics and actual text which appears on the inside of the t-shirt, opposite the heart. This way by wearing our t-shirts, not only do you carry the cause with you inside, but you become its ambassador on the street!
Proceeds from t-shirt sales are donated toward an official Israeli organization or project related to the story.
The NU campaign is about awareness: the awareness that we are all a part of something greater; that we are all joined by common threads. So, NU, what are you waiting for? Get involved. Buy a shirt and support a great cause whenever and wherever you wear it.
